Search engine optimization used to be all about keywords—researching them, placing them, even stuffing them into your work. While keywords are still important.
- Content, then keywords
- Craft unique, expert-informed stories
- For smaller clients, think local
- SEO is about more than content
And if you really want to get serious about SEO, check out Google’s SEO guidelines for web developers. Resources include Google’s Overview of SEO Guidelines, SEO Starter Guide, and Webmaster Guidelines.
Additionally, using local keywords, such as the name of the city, metro area, state, or region, alongside a longer description of the company’s products or services, may help a local business rank higher in search results for that location.