Most popular social media platform in 2021? The platform on which people were busy in Lokkadaun. And this platform of his also became a means of earning money online.
|Social plat form||USERS||PROS||CONS|
Largest social network. Virtual necessity for brands investing in social.
|. 2.2 Billion • Network where Millennials and Gen X are most likely to|
share content • 52% Female
|• Fans are 79% more likely|
to purchase than on other networks • Advanced targeting capabilities for massive audience Powerful and valuable analytic insights
|Low organic reach (pay to play) Saturated by brands so it is difficult to stand out|
YOUTUBE Video sharing service where users can watch, like, share, comment and upload their own videos.
|• 1.9 Billion • YouTube reaches more|
18-49 year olds than any cable network in
the U.S. • 45% Female
|• Ideal platform to achieve massive viewing|
audiences quickly • Provides strong viral marketing opportunity
|• Limitations on call-to-action|
features Potential for lasting poor or negative reviews
INSTAGRAM Primarily mobile app for users who share pictures and short videos.
Primarily mobile app for users who share pictures and short videos.
|• 1 Billion 53% of teens say Instagram is the best platform to tell them|
about new products • 58% Female
|. Growing audience|
untapped by many brands • Facebook-owned so great potential with ability to target
|• Limited links, analytics or|
scheduling capabilities • Advertising capabilities in their infancy
Social networking site where users “tweet” text, links, images and short videos using 280 characters or less.
|• 336 Million • 29% of Americans with|
a degree use Twitter • 47% Female
|• Strong customer|
service tool • Strong analytics
|• Expensive, limited|
A network used to share news and experience/resumes among business professionals.
|• 294 Million • 80% of B2B social media leads come|
from LinkedIn • 46% Female
|Best used to establish your brand as industry leader/authority • Valuable recruiting tool • Valuable sales tool for B2B Companies||• Expensive ads Unlikely to drive sales unless B2B|
A social network where people discover new ideas and find inspiration to do the things they love!
|• 200 Million • 80% of millenials say Pinterest helps them find things they want to buy • 58% Female||• Receptive audience with|
buying power • Generates over 400% more revenue per click than Twitter and 27% more than Facebook
|• Not effective for brands|
with limited web presence or ecommerce
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